Passion Projects Exciting Announcement! Winners of the ABA 100 - 2014

Passion Projects Exciting Announcement! Winners of the ABA 100 - 2014

Since launching, {allyouneedislove} Complex Green Superfood Powder has been successful at finding a welcomed niche in a crowded market of supplements for customers demanding quality. Complex Green addresses the fact that most consumers don't have the economic or practical means to buy multiple different products in order to get a broad spectrum of nutrients. Complex Green therefore excels due to the fact that it is a one-stop solution to this issue – it contains over 80 of the world's best superfoods and essential nutrients in a single calorie and economically efficient dose.

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The bonus has been the quality of the sourcing as co-founder Lynette de la Vega points out, "Passion Projects has sought not only to blend important ingredients for health, but has chosen to push through boundaries to create a quality product without compromise, making it a market first. Initially we developed a powder blend that would be taken by our Dyslexic son who was in need of a nutritional formula as learning support, that not only tasted good, it had to be of the best quality possible, right down to each ingredient. The search for premium ingredients was important to his developmental outcomes, as his body was particularly sensitive to sugars, artificial preservatives, additives and environmental pollutants such as fertilizers and insecticides. We needed to offer him an easy blend that covered the nutritional profile of as many serves of fruits and vegetables as possible, as with children that suffered from learning difficulties, his brain needed more nutrition than could be taken from a normal diet. We looked into what was available on the market as a supplement and studied the manufacturing and ingredient sourcing of these companies and realized that quality of ingredients was not available."

The Australian Business Awards are a national, all-encompassing awards program honouring Australia's business, innovation and technology leaders through the recognition of their ground-breaking vision, innovative products and exemplary execution of projects, technologies, service, programs, systems and other initiatives. The program engages with leading corporate, government and non-government organisations providing regional recognition with a global significance through an established set of business and product award categories.

Ms Tara Johnston, Program Director, says, "With a modernised economy we are experiencing notable change in business with new market and social needs expanding rapidly. The ABA100 Winners are reflective of a nation-wide commitment to innovation and improvement, with the award honouring their evident traction within their respective industries.

"As markets become more informed, organisations are required to be responsive and dynamic in order to create functional, sustainable processes and future-proof products. The program places value on a proactive approach to instigating long-term solutions and generating positive outcomes to ensure a bright economic future for Australians, through the recognition of demonstrated commitment to putting bold ideas into motion and creating products that matter," Ms Johnston adds.

Conducted annually, The Australian Business Awards are now in their ninth year with one hundred winners ("The ABA100") announced in a variety of established categories across all industries. Working continuously to develop a robust and dynamic framework of assessment, organisations are able to review their business and product performance, identify their strengths in a growing knowledge economy and ultimately provide a platform for reputation enhancement and brand exposure by publicly acknowledging organisations for their valuable contributions and innovative products. The business award categories are open to the corporate, government and non-government sectors. The product awards open to tangible or intangible products ranging from manufactured goods, devices, equipment, services, programs, projects, activities, information, knowledge, software, platforms and systems.

For more information on The Australian Business Awards (ABA100) go to and our specific page at (see

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