Alejandro & Lynette de la Vega
founding partners & Joint CEO’s
Alejandro & Lynette have been the entrepreneurial driving force behind the Passion Projects brand which started in 2003 as a project of passion to help their young son who suffered with severe dyslexia and a hypersensitivity to additives in just about everything.
Lynette has lived her whole life studying natural therapies and the benefits of whole food nutrition and followed a strong belief that what we eat, do and think about, make us either sick or healthy.
Fuelled by this belief and through extensive testing and R&D they discovered that targeted nutrition would help their son with his learning, his emotional imbalances, stress, energy and his ability to get through his day.
Initially trained as architects but with a life long passion for the Health, Fitness & Nutrition Industry, Alejandro & Lynette have established themselves as Australian leaders in the field of nutrition winning the prestigious Australian Business Award for Product Excellence in 2014, 2015 and 2017.
“What drives us is to work with a purpose and aim to change the world just a little with everything we do. We sincerely feel that we have a huge responsibility to choose to do our best before profits. We work focussed on the detail of every aspect of whatever we apply ourselves to and dive in 100% to bring the best quality possible to the customer.”
“We value quality and integrity without compromise. We called our venture Passion Projects as a constant reminder of our purpose.”
Founding Biochemist/Nutritionist Partner
Henry Osieki has been a leading Australian Biochemist/ Clinical Nutritionist for over 30 years with his own Bio-Concepts (Orthoplex) practitioner range of nutritional supplements.
Henry is well known for his ongoing education; his stream of newspaper articles; lectures and radio show and his involvement in so many high-ranking sporting successes (including Olympic and Commonwealth Games teams, gold medalist swimmers, Rugby, Football and Cycling).
Add to this list that fact that his books are standard texts in Naturopathic and Dietetic studies in Australia. Henry has been a cutting edge innovator in the nutritional industry driven by quality and a deep understanding of the synergy of essential nutrients and their pathways to improved health.
Henry’s protocol for helping Lynette’s parents when she was growing up was the inspirational link to working together on a shared passion for quality nutritional solutions.
We believe that to get the most out of our lives we have to eat well, love well, have fun and contribute to others with a driven passion. We believe that we all have a contribution to make to others. After operating Passion Projects since 2012, we are proud to be able to quantify our contribution, as so many of our customers now share with us what we have done to change their health and their lives. We believe we do this through our passion and our no compromise demand for excellence.
IT’S ALL IN THE QUALITY EVERY STEP OF THE WAY
If you haven’t yet heard the buzz, superfoods and protein are valuable nutritional boosts to a healthy diet. They are packed full of amazing wholefood health promoting ingredients that feed every cell of your body, supporting your efforts towards reaching your peak fitness and wellbeing. The decision to add these nutrients to your diet are one thing, but then what has to be considered is how the ingredients are sourced, handled and blended. There are so many areas to cut corners which will reduce efficacy.
Not all powders on the market are the same, regardless of what the labels say. It’s our experience that not all companies will go the extra mile to ensure that the quality delivered is the very best possible. At Passion Projects, we go that extra mile because we accept and understand what it takes to demand that quality for our family and ourselves. We search for the best way to deliver quality and ensure that there are no hidden nasty ingredients (that are bonded in the drying, added for flow, a filler or aid ability to dissolve) that are damaging to our bodies. It is in our ethos that we will continue to strive for the best and push all boundaries to achieve this with everything we do.